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Case Solution for PV Technologies, Inc.: Were They Asleep at the Switch?
Complete Case details are given below :
Case Name :      PV Technologies, Inc.: Were They Asleep at the Switch?
Authors :           Frank V. Cespedes, Diane Badame
Source :             HBS Brief Cases
Case ID :            913505
Discipline :        Marketing
Case Length :    11 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
PV Technologies, Inc. is an industry-leading manufacturer of photovoltaic inverters used to convert the direct current output of solar panels into alternating current for the commercial power grid. In conjunction with a request for proposal, the company’s largest customer performs a routine evaluation and ranks PV Technologies third behind two key competitors. The director of sales and marketing must weigh the possible consequences of the report on the company’s reputation while considering an appropriate response.
 
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Case Solution for Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?
Complete Case details are given below :
Case Name :      Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?
Authors :           John A. Quelch, Diane Badame
Source :             HBS Brief Cases
Case ID :            914501
Discipline :        Marketing
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is the first time Montreaux USA, an offshoot of a Swiss confectioner, has created a product specifically for U.S. chocolate consumers. The case explains the steps Torres and her NPD team have completed and describes the decisions that lie ahead, a few months in advance of the anticipated launch. A challenging situation is intensified by a competitor also having tested a dark-chocolate-with-fruit product that was likely to be introduced into the U.S. marketplace in the near future. Students must perform a quantitative analysis as part of their work.
 
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