Case Name :      Bancolombia: Talent, Culture and Value Creation Management in Mergers

Authors :           Juanita Cajiao

Source :             Ivey Publishing

Case ID :            W11579

Discipline :        Organizational Behavior

Case Length :    20 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The case presents a review of the main facts related to the merger process experienced by three companies, Bancolombia, Conavi and Corfinsura, in the Colombian financial market during 2005 and 2006. The merger decision emerges from directors and senior executives visualizing an incoming significant market transformation – adjustment in industry regulation, improvement in international competence and consolidation of main players – and their further response in order to adapt to the new economic conditions. Considering the fact that the success rate of merger processes is not above 30 per cent, the sustained financial results achieved by Bancolombia from the very beginning of the integration process are robust indicators that invite exploration into what was done and how it was done.