Complete Case details are given below :
Case Name : Beautiful Legs by Post
Authors : William D. Bygrave
Source: Babson College
Case ID: BAB071
Discipline : Entrepreneurship
Case Length : 42 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Describes the start up of a mail order business selling women’s tights in Britain. The principals, Elizabeth Preis and Dickon Addis, created a business plan while MBA students at INSEAD in France; upon graduation, they started the business. Presents the business plan, which was written to raise money.
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