Case Name :      Born Global: Timeless Herbal Care Prepares to Supply Medical Marijuana to Canadians

Authors :           Brian C. Pinkham, Ken Mark

Source :              Ivey Publishing

Case ID :           9B16M212 / W16827

Discipline :        General Management

Case Length :    07 pages

Plagiarism : NO (100% Original work)

In 2012, a former crown attorney for Canada’s Department of Justice started Timeless Herbal Care, a company that was intended to capitalize on Jamaica’s deregulation of marijuana for medical purposes. The entrepreneur and his family relied on their ties to Jamaica and his legal expertise to create a legislative framework for Jamaica’s medical marijuana industry to meet international standards. Concurrently, Canada was readying legislation to allow qualified individuals to purchase and use medical marijuana. As one of about a dozen Health Canada-authorized licensed producers of the product, the new venture was entering uncharted space where legal and business issues would likely emerge within the next few years. The entrepreneur needed a strategy to combat the misconceptions about the use of marijuana for medical purposes and concerns regarding the importation of Jamaican marijuana product into Canada.