Case Name :      Cenabal (A)

Authors :           Stewart Thornhill, Jane Gravill

Source :             Ivey Publishing

Case ID :            908M20

Discipline :        Entrepreneurship

Case Length :    03 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The owner of Cenabal, faced an important decision. She had received an offer from two investors on the television show The Dragon’s Den. She wondered if it would be wise to give up 50 per cent control of her organic salad dressing and bread dipping business in return for their $200,000 investment. Would losing a considerable amount of control over the business be worth gaining access to capital and their notable business experience? The supplements Cenabal (B) and (C) look at subsequent events.