Case Name :      Cenabal (C)

Authors :           Stewart Thornhill, Jane Gravill

Source :             Ivey Publishing

Case ID :            908M22

Discipline :        Entrepreneurship

Case Length :    02 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The owner of Cenabal, an organic salad dressing and bread dipping company, had obtained the funds her company required. Now, she faced the decision of how to spend the money. Some of the possibilities included expanding the product line, entering the U.S. market, or improving the distribution channels. Naturally, each of these choices had advantages and disadvantages that she must consider. This is the last supplement that follows Cenabal (A) and (B).