Case Name :      Goldieblox: Toy Company and Copyright Infringement

Authors :           Zahra Ladha Jiwani

Source :             Ivey Publishing

Case ID :            W14370

Discipline :        Marketing

Case Length :    03 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

In November 2013, GoldieBlox was accused of copyright infringement. It used the Beastie Boys song “Girls” in one of its advertisements promoting new toys for girls without permission. The company’s reaction to file a lawsuit against the band was not well received and perhaps a little hasty.<br><br>In the wake of the crisis, the chief executive officer of GoldieBlox Toy Company and her team had some decisions to make regarding how to handle the lawsuit they filed against the Beastie Boys that then backfired. The hostile environment was not conducive to the image of the company and the negative media was of concern to GoldieBox and its employees.