Case Name :      Shankaboot: Extending the Web Series from Lebanon to Other Arab Countries

Authors :           Lina Daouk-Oyry, Dima Jamali

Source :             Ivey Publishing

Case ID :            W13541

Discipline :        General Management

Case Length :    10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Shankaboot, the world’s first Arabic-language web series, was created in Lebanon as a social development project carrying forward the following message: “to defy traditions and explore taboos”. The overarching vision was to use the web to create a forum for raising awareness, sharing alternative viewpoints and generating constructive discussions about the social issues that were often experienced by Arab youth, but which no one dared to speak up about. The project was a resounding success and received a 2011 International Digital Emmy Award. In July 2011, the producer of the web drama was approached by potential funders to scale up the Shankaboot project to the rest of the Arab world. She had to decide where Shankaboot could expand to, given censorship laws and Internet connectivity levels in the region.