Daktronics

Case Solution for Daktronics (F): Weathering the Recession Positioned for a Bright Future

Complete Case details are given below :
Case Name :      Daktronics (F): Weathering the Recession Positioned for a Bright Future
Authors :           Marilyn L Taylor, Theresa T Coates, Charles C Connely
Source :             North American Case Research Association (NACRA)
Case ID :            NA0242
Discipline :        Strategy
Case Length :    32 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Daktronics (“Dak”) case draws attention to what a company can do in the midst of recessionary forces when sales have declined significantly and the company’s leadership position may be headed for additional erosion. The case is as of FYE 2010 (May) and examines this B2B firm which is the leading score board design and manufacturing firm. Dak has significant opportunity in various countries abroad, but when and where the company should undertake additional strategic action is not clear. The company’s executive team and board confront increasing competition and press pressure. Should the firm wait out the recession or undertake a bold strategic move? Founded in South Dakota by two South Dakota State University engineering professors. Dak produces videographic displays plus related products and services that lead in the sports arena market installations and have applications across a variety of institutional and commercial markets. Among the commercial markets that offer opportunities are digital business advertising venues. To date, the firm has pursued a conservative, but path-breaking technology leadership position in its market. Dak is a B2B case that provides examples of applications which will be of interest to and useful with both graduate and undergraduate level students.

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Case Solution for Daktronics (D): Keen on Lean Manufacturing at Daktronics, Inc.

Complete Case details are given below :
Case Name :      Daktronics (D): Keen on Lean Manufacturing at Daktronics, Inc.
Authors :           Nancy M. Levenburg
Source :             North American Case Research Association (NACRA)
Case ID :            NA0238
Discipline :        Operations Management
Case Length :    26 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
For over forty years, Daktronics, Inc. had been one of the world’s leading suppliers of electronic scoreboards, large electronic display systems, digital messaging solutions, software and services for sports venues, commercial and transportation applications. After decades of producing its products using a batch system, the multi-million dollar company made a formal decision to pursue lean manufacturing in February, 2006. The lean initiative took on even greater importance due to sluggishness in the U.S. economy and slowed sales in 2009. Now in 2010, four years after the lean project’s initial launch, readers are asked, how successful has the lean conversion been, including the transition from a batch system to a high mix, flow line system? Is the firm poised and ready to extend its lean initiative to nonmanufacturing areas? By using clues within the case and detailed exhibits, the case provides a rich opportunity for readers to trace and evaluate an original equipment manufacturer’s (OEM) lean journey. Ultimately, they should be able to answer questions, such as: What kinds of things did Daktronics appear to do correctly? What kinds of things could Daktronics have done differently… or better? What recommendations might follow from their experience for other OEMs that seek to implement lean manufacturing? What are the pros and cons of implementing lean techniques in nonmanufacturing areas?

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Case Solution for Daktronics (C): Downsizing a Billion Dollar Dream

Complete Case details are given below :
Case Name :      Daktronics (C): Downsizing a Billion Dollar Dream
Authors :           Marlene M Reed, Charles M Carson, Carol J Cumber
Source :             North American Case Research Association (NACRA)
Case ID :            NA0236
Discipline :        Human Resource Management
Case Length :    20 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case focuses on the necessity of developing a human resource strategy for downsizing Daktronics, Inc., a company that was founded in 1968 in Brookings, South Dakota as a small producer of scoreboards for collegiate wrestling matches. By 2009, the company was generating a half billion dollars in revenue annually by producing electronic scoreboards, programmable display systems, and large screen video displays using light emitting diode (LED) technology. The dream of the founder was to grow the company to a billion dollars in revenue. However, by the spring of 2010 the recession that the United States had been suffering since 2008 had now produced negative earnings for Daktronics. Carla Gatzke, VP of Human Resources, realized that she needed a strategy to further reduce personnel costs during the duration of the recession, yet respect company culture and its relationship with communities. The plan would also need to position the company strategically for continued growth.

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Case Solution for Daktronics (E): Dividend Policy in 2010

Complete Case details are given below :
Case Name :      Daktronics (E): Dividend Policy in 2010
Authors :           Thomas J. Cook
Source :             North American Case Research Association (NACRA)
Case ID :            NA0240
Discipline :        Finance
Case Length :    26 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In early March 2010, Bill Ritterath, Chief Financial Officer of Daktronics, Inc., was meeting in his office with Jim Morgan, CEO, and Alered (Al) Kurtenbach, Chairman of the Board, about increasing dividend payments to shareholders. Daktronics was the world’s leading supplier of electronic scoreboards, large electronic display systems, and digital messaging solutions for use in sports, transportation and communications. The company had been going through a difficult period the past three years with the downturn in the national economy and the sudden reversal in the company’s operating and financial performance. Sales were projected by security analysts to fall from a high of approximately $581 million in 2009 to an estimated value of $424 million for fiscal year 2010 ending in May [1]. Stock price had also fallen from a high of $38.66 per share on December 1, 2006 to $7.72 per share on March 3, 2010. But with the economy showing some signs of recovering from the recession, Dr. Kurtenbach thought it was time to review Daktronics’ current dividend policy: “We can afford to return some additional cash to shareholders given our confidence that the company is turning around and business is improving.” Cash balances were growing rapidly and the outlook for future cash flows was positive. In making the decision, Dr. Kurtenbach wanted it to be based on an assessment of the company’s current cash position and future cash flow projections: “I don’t want this dividend to reward short- term holders at the expense of our long-term shareholders” Dr. Kurtenbach asked Mr. Ritterath to make a recommendation at the next Board meeting (in four weeks) on a new dividend distribution, including both the amount and form of the distribution.

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