Case Name :      DayOne

Authors :           Carl Hedberg, William D. Bygrave

Source:              Babson College

Case ID:             BAB091

Discipline :        Entrepreneurship

Case Length :    24 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

DayOne opened for business in January 2001. The first store, located in San Francisco, provides products and services to prenatal and postnatal parents and their babies; it was an immediate success with customers. Now Andrew Zenoff, founder and CEO, wants to grow his venture into a national chain of DayOne centers, providing essential services, products, and community to first-time parents, but has not yet raised the needed money. This is Zenoff’s second startup.