Case Name :      Finale – Just Desserts

Authors :           Susan F. Sieloff, Felicia Lassk

Source :             North American Case Research Association (NACRA)

Case ID :            NA0139

Discipline :        Marketing

Case Length :    12 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

In early 2010, Paul Conforti of Finale, the Boston-area premium dessert restaurant, decided to replace the more traditional research methods with Survey on the Spot mobile surveys to collect market research data. The company used a smart phone-based ‘app’ to collect data from actual customers in real time. With early results in, Conforti found that while Finale was getting positive results, he questioned whether his summary provided a complete picture and has asked market researcher Felicity Klass to do a more thorough analysis. Students have access to the mobile survey data and can perform their own analysis, drawing conclusions and making recommendations to the restaurant co-founder, based on stated goals for the survey. Note that Finale-Just Desserts is one of two companion cases. This case, Finale – Just Desserts, deals primarily with data analysis and data interpretation and has an SPSS data set available.