Case Name :      Sanatkada: Giving Wings to Dreams

Authors :           Smita Singh, Nikita Kriplani, Abhinav Anand

Source :             Ivey Publishing

Case ID :            W12209

Discipline :        General Management

Case Length :    15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Sanatkada is a retail outlet for traditional handicraft items, hand-woven garments and fabrics. In 2006, Sanatkada was established to bring to the people of Lucknow a wide choice of arts and crafts from all over India. The outlet has been appreciated for its exhibitions, social efforts and unique methods of conducting business. However, this has not all translated into revenue. While commercial activity is one goal of Sanatkada, its founder feels very strongly about issues related to women’s empowerment and has also brought a not-for-profit component to the business. This hybrid model of doing business is difficult to balance. The goal of the case is to work out the possible alternatives that would enable Sanatkada’s founder to retain the spirit of Sanatkada, while simultaneously empowering her staff and making the social initiatives self-sustainable.