Case Name :      EnFi Textiles

Authors :           Eva Jarosova, Joan Winn

Source :             North American Case Research Association (NACRA)

Case ID :            NA0121

Discipline :        Entrepreneurship

Case Length :    12 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

This case is about a manufacturer of textile products in the Czech Republic. Founded in 1991 by Jitka Entlichová and her husband Milan Fiedler, EnFi manufactured an extensive line of standard and customized bath and table linens, bedding, draperies, chair covers and display banners for upscale restaurants, conferences, receptions, hotels and boutique retailers. EnFi purchased fabrics from the Czech Republic and abroad, mostly from France, Spain, Italy, India, and Slovakia. In 2004, EnFi had over 1,200 hotel, resort, restaurant, and business customers throughout Bohemia. The Czech Republic had rapidly changed from a controlled economy prior to 1989 to a vibrant international marketplace by the time it entered the European Union in 2004. As competition and costs increased, Entlichová had to reposition her company over the years. With limits on Chinese textile imports set to be lifted in 2005, Entlichová again had to decide the direction her company should take.