Case Name :      Acting Entrepreneurially at Renterra

Authors :           Chris Street, J. Robert Mitchell

Source :             Ivey Publishing

Case ID :            W14578

Discipline :        General Management

Case Length :    02 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

An entrepreneur has a venture idea that he believes can be successful. After his family’s farm was sold to a company, the entrepreneur was contacted by the new owners and asked for help finding farmers to rent the land. This request formed the seed of his idea that a website could be used to link farmers with landowners for the purpose of land rental. Following an invitation to submit an application to a local business pitch competition, the entrepreneur faces many questions about what steps he should take to launch the business, specifically what he should do, how he should do it and when and why he should take these actions. The entrepreneur is also challenged to act entrepreneurial in the face of uncertainty.