Case Name :      Azza Fahmy Jewellery: Expand Locally or Internationally?

Authors :           Marina Apaydin, Hend Mostafa, Mariam Mohamed Sherin, Mariam Ali Mobarak, Amal Mohsen      Fahmy, Dina Sameh Labib

Source :             Ivey Publishing

Case ID :            W13655

Discipline :        General Management

Case Length :    07 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

This is the second case in the Azza Fahmy series.This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. In this case, the entrepreneur realizes the importance of having a clear organizational structure with different departments and a clear chain of authority. As a result, she hires her daughter as the managing director to take on the responsibility of developing a mission, vision and explicit organizational structure. This restructuring allows the company to grow further, which leads the entrepreneur to consider her opportunities in the international market.