Case Name :      Juchheim: The Failthful Pursuit of Flavour, Culture and Family Values

Authors :           Venessa M. Strike, Takao Kawamoto

Source :             Ivey Publishing

Case ID :            W14675

Discipline :        General Management

Case Length :    12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Juchheim Co. Ltd. was a confectionery family firm located in Japan. The chief executive officer and owner faced two important issues related to the future success of the firm: managing succession into the next generation and determining the company’s expansion strategy in the overseas market. Under the Japanese tradition of patriarchal primogeniture, the owner’s eldest son was the heir apparent and would take over the company. However, the market scenario had changed; new demographic and economic conditions had brought challenges that the company had never faced before.