Complete Case details are given below :
Case Name : Air India and Indian Airlines Merger: Is it Flying?
Authors : Sumit Mitra, Pradeep Kumar Hota
Source : Ivey Publishing
Case ID : W14312
Discipline : General Management
Case Length : 20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case describes the merger of Air India and Indian Airlines, two national carriers. The due diligence predicted both airlines would survive and prosper amidst fierce global and domestic competition by leveraging combined assets and capital more efficiently and by building a stronger sustainable business. However, the merged entity suffered huge financial losses year after year, raising doubts about Air India’s continued existence. The case highlights various reasons for the merger failure as argued by the media, analysts and experts.
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