Complete Case details are given below :
Case Name : Tinplate Company of India – Need for a Conceptual Focus
Authors : S. Ramesh Kumar, Mohan Kuruvilla
Source : Ivey Publishing
Case ID : 901A11
Discipline : Strategy
Case Length : 11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Tinplate Co. of India is a leading manufacturer of tin packaging for food and beverage products and batteries. Changes in government policy on importing materials, new types of packaging products, and customer dissatisfaction present challenges for the company. The company must decide whether to continue with its current market strategy, determine how it can compete with foreign companies, or determine whether they are missing other strategic opportunities based on organizational buying behaviors.
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