Complete Case details are given below :
Case Name : Fox News: Competing to Deliver the News
Authors : Neil Bendle, Leon Li
Source : Ivey Publishing
Case ID : W13243
Discipline : Marketing
Case Length : 24 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Since Fox News first entered the cable news industry, the network has skyrocketed to the top position in the ratings charts ahead of its major competitors. Despite being the most popular network, Fox News has endured many controversies, and its reporting has created a polarizing rift between conservatives and liberals. As the news industry shifts into the digital age and offers more options for niche consumption, Fox News needs to decide whether its position will be sustainable or whether it should reconsider its focus on opinionated reporting.
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