Case Name :      GameStop

Authors :           Sayan Chatterjee, Timothy Yee

Source :             Ivey Publishing

Case ID :            W11640

Discipline :        General Management

Case Length :    11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

GameStop has effectively utilized a business model based on retailing new and used electronic games. The case allows the instructor to develop the strategies that GameStop used to consolidate its game retail business in the country. The case provides the instructor with the opportunity to explore the peculiar target market segments in the electronic gaming industry. Finally, the instructor can explore competition and future expansion into different markets, where the environments are not similar. Management responses to the following questions regarding company growth are further explored: 1) Can you continue your aggressive store growth? 2) What about digital downloading? 3) Will the used business continue to grow?