Complete Case details are given below :
Case Name : Grupo Garantia: Globalization, Industry Rivalry, and Conglomerate Diversification in Brazil (A)
Authors : R. Jeffrey Ellis
Source : North American Case Research Association (NACRA)
Case ID : NA0060
Discipline : International Business
Case Length : 11 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Grupo Garantia was a spectacularly successful conglomerate group in Brazil. Observers commonly called its founder The Midas King – all he touched seemingly turned to gold. The group encompasses four main businesses: Brazil’s biggest investment bank; one of Brazil’s largest retail chains; one of the world’s largest breweries; and an equity investment company. The collection of six cases (including an appendix on Brazil’s socio-politics) examines the fortunes of each of the businesses and of the corporation during the period of Brazil’s globalization. Students must decide how to shape the future of the group’s businesses, which global competition has variously boosted or ravaged. The Grupo’s fate is also in question given the stabilization of Brazil’s economy and the need to structure corporations according to the new circumstances faced by an economy more integrated into the world economy.
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