Case Name :      Malaysia’s Genting: Gambling on the West

Authors :           Justin Paul, Zalina Rosli, Sumit Mitra

Source :             Ivey Publishing

Case ID :            W14461

Discipline :        General Management

Case Length :    12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Genting, a gaming company that monopolizes the Malaysian market, entered the U.K. gaming market in 2004 and faced competition from established players, different customer preferences across casinos in the United Kingdom, and changes in the British government’s gaming regulations. Genting had to rely on local management to run the business in the United Kingdom, as the market was still new to the company. In operating casinos with different but established brand names to cater to different market needs, Genting faced the challenge of creating a single corporate identity. In spite of its challenges in the United Kingdom, Genting Malaysia has seized the opportunity to enter the U.S. market with its unique set of challenges, again through a local acquisition, with the strategic goal of continuous expansion of the gaming business in the United States. Is this the right move for Genting? What are the risks and opportunities?