Complete Case details are given below :
Case Name : Visa Inc. and the Global Payments Industry
Authors : Neil Bendle, Dan Horne
Source : Ivey Publishing
Case ID : W14186
Discipline : Marketing
Case Length : 08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A manager, preparing for an interview with Visa Inc., seeks to understand the nature of the global payments industry and Visa Inc.’s position within it. The case outlines the industry’s history and current practice through extensive use of publicly reported information. The public information allows answers to some important questions. What does Visa Inc. do? How competitive is the industry? And what is the source of Visa Inc.’s competitive advantage?
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