HCL

Case Solution for HCL Technologies
Complete Case details are given below :
Case Name :      HCL Technologies
Authors :           Barbara L. Marcolin, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            W12018
Discipline :        Marketing
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2011, HCLT ERS (Engineering and R&D Services), a division of HCL Technologies, a global IT services corporation headquartered in New Delhi, India, had to devise next year’s plan for the Engineering Out Of The Box (EOOTB) business concept that it had initiated in 2009, which transformed the division’s ability to create “16 productized solutions” and to engage new and old customers in new revenue services. The productized solutions were heavily reliant upon IT platform-based solutions and services. The EVP, Global Sales, Engineering and Research Services (ERS), HCL Technologies, and the EOOTB team must consider the potential user experiences that ERS could gain from EOOTB in conjunction with its customers and its ecosystems (partners, collaborators, third party providers).
 
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Case Solution for HCL Beanstalk: All-in-One Desktop Re-Launch
Complete Case details are given below :
Case Name :      HCL Beanstalk: All-in-One Desktop Re-Launch
Authors :           Rahul Seth, Jaydeep Mukherjee
Source :             Ivey Publishing
Case ID :            W13277
Discipline :        Marketing
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
HCL Infosystems Ltd. is a reputable computer hardware firm and a major player in the Indian desktop market. Due to changes in consumer behaviour, the desktop market is shrinking and demand is shifting towards laptops, where HCL has a miniscule presence. At the same time, the desktop market is witnessing the emergence of a new form of devices called all-in-ones (AIOs). HCL needs a significant presence in AIOs to retain its position in the Indian PC market. The company was an early entrant in the Indian AIO market in 2007 and sought to capture a niche market for its premium range, but did not succeed and withdrew its product line. The category has, in the last four years, grown in the mass market segment and HCL needs a successful relaunch of the HCL Beanstalk AIO in the face of intense competition from multinational competitors who have a head start. The problem is compounded by the fact that the HCL brand is losing market share and that the company lacks the financial resources to invest heavily in brand building. HCL’s management believes that the Beanstalk needs to capture eight per cent of the retail segment of the Indian AIO market in order to be able to gain the same share in the business-to-business market, which is slower to adopt new technologies.
 
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