Case Name :      USA Golf Holidays

Authors :           Carl Hedberg, William D. Bygrave

Source:              Babson College

Case ID:             BAB088

Discipline :        Strategy

Case Length :    12 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

USA Golf Holidays is a five-year-old business specializing in customized vacations for golfers. Its 2003 revenue was $5.8 million, with a loss of $225,000. The CEO (and founder) is planning the next stage for the company. He hopes to build on USA Golf Holidays’ competencies and grow the company, aiming for $50 million in revenues by 2007. He is considering: whether to expand beyond golf vacations; how to use information technology to improve the company’s operations; how to raise money to fund the growth strategy; and whether he is the right person to lead the company in its next phase.