Complete Case details are given below :
Case Name : Hummus Bar: Dipping into International Markets
Authors : Alon Ilan, Jennifer Dugosh, Yusaf Akbar
Source : Ivey Publishing
Case ID : W13293
Discipline : General Management
Case Length : 06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The founder of Hummus Bar, a successful restaurant in Hungary, is considering expansion. He is struggling to identify and select the most promising market. Should he pursue domestic expansion or consider internationalizing his concept? The founder wants to recruit and involve additional investors to spread risk, enhance the brand through diversified skill sets and ensure he selects the most appropriate entry strategy.
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