Case Name :      ILinc: Case Study of a Start Up

Authors :           Mark Rice

Source:              Babson College

Case ID:             BAB110

Discipline :        Entrepreneurship

Case Length :    21 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Looks at two MBA classmates who are considering launching their own new venture. Discusses the process of identifying and confronting both the attractive aspects and the worrisome uncertainties involved in a start up. Allows for development and discussion of alternative strategies for dealing with the risks. Gives students an opportunity to choose a path, defend their decision, identify their assumptions and how they will test them, and indicate what they will do if their assumptions prove false.