International Expansion

CircusTrix: The Ups and Downs of International Expansion Case Solution

Case Solution & Analysis for CircusTrix: The Ups and Downs of International Expansion by Simon Greathead, Case Lawrence, Jonathan Richards.

Complete Case details are given below :

Case Name :      CircusTrix: The Ups and Downs of International Expansion
Authors :           Simon Greathead, Case Lawrence, Jonathan Richards
Source :              Ivey Publishing
Case ID :           9B16M211 / W16832
Discipline :        General Management
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
CircusTrix Trampoline Parks (CircusTrix) was started in San Francisco, California, in 2011 after the founder first experienced an indoor trampoline park. Less than five years later, the business had grown to more than 28 facilities worldwide, grossing US$24.5 million in 2014 alone. The company had originally expanded internationally to maintain its first-mover status in the emerging extreme recreation industry, but was now facing a problem that could derail the company’s international growth for years to come. A customer in the brand new CircusTrix park in Edinburgh, Scotland, had injured himself and blamed CircusTrix. As a result, city officials had shut down the facility, with another park scheduled to open in just over two weeks in Glasgow. The public relations issue was threatening to cost the founder not only his brand new operations in the United Kingdom, but likely also the additional upcoming locations in Germany, France, and Holland.
 
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