Case Name :      Festival by the Sea

Authors :           Tim Agarwala, Cathie M. Hurley, Paula A. Levesque, Siddharth Sathe, Eduardo Vargas, Zaur Khoutyz

Source :             Ivey Publishing

Case ID :            906M33

Discipline :        General Management

Case Length :    18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The Festival by the Sea (FBTS) has been successful by all accounts except financially. As the General Manager reviews the recent performance of the festival, she also noted several challenges lied ahead. The events industry needs better educated professionals, ethical issues need to be addressed, temporary employees and volunteers need to be successfully hired and retained, and sponsors need to be attracted in order to cover the costs of the New Brunswick festival. The General Manager must determine how to ensure the viability of the FBTS.