Case Name :      La Liberte Newspaper

Authors :           Satyendra Singh, Martine Morin

Source :             Ivey Publishing

Case ID :            907A07

Discipline :        Operations Management

Case Length :    06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The director of La Liberte, a French not-for-profit weekly newspaper, needed to revitalize the newspaper as sales had been declining consistently for the past 15 years. The newspaper’s mission was to serve the French community in Manitoba, Canada. Survival of a French newspaper was essential for the French culture in the community. To reverse the negative sales trend, the director conducted a survey. Based on the findings of the survey, the director had to balance his desire to serve the French community with the need to be financially viable.