Labib

Case Solution for Azza Fahmy Jewellery: Expand Locally or Internationally?
Complete Case details are given below :
Case Name :      Azza Fahmy Jewellery: Expand Locally or Internationally?
Authors :           Marina Apaydin, Hend Mostafa, Mariam Mohamed Sherin, Mariam Ali Mobarak, Amal Mohsen      Fahmy, Dina Sameh Labib
Source :             Ivey Publishing
Case ID :            W13655
Discipline :        General Management
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This is the second case in the Azza Fahmy series.This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. In this case, the entrepreneur realizes the importance of having a clear organizational structure with different departments and a clear chain of authority. As a result, she hires her daughter as the managing director to take on the responsibility of developing a mission, vision and explicit organizational structure. This restructuring allows the company to grow further, which leads the entrepreneur to consider her opportunities in the international market.
 
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Case Solution for Azza Fahmy Jewellery: Restructuring a Successful Startup
Complete Case details are given below :
Case Name :      Azza Fahmy Jewellery: Restructuring a Successful Startup
Authors :           Marina Apaydin, Hend Mostafa, Mariam Mohamed Sherin, Mariam Ali Mobarak, Amal Mohsen   Fahmy, Dina Sameh Labib
Source :             Ivey Publishing
Case ID :            W13653
Discipline :        General Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. The issues are strategic in nature and typical of a growing business. Following the successful establishment of her company, she faces issues related to rapid growth; she is a “one-woman show” who controls everything in the company including marketing, operations, human resources and finance. Although she enjoyed a successful start, the tremendous growth of her company has culminated in management difficulties. Thus, she is considering how to transform her business from an entrepreneurial firm to a structured organization.
 
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