Lassk

Case Solution for Finale and Survey on the Spot
Complete Case details are given below :
Case Name :      Finale and Survey on the Spot
Authors :           Susan F. Sieloff, Felicia Lassk
Source :             North American Case Research Association (NACRA)
Case ID :            NA0137
Discipline :        Marketing
Case Length :    16 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In early 2010, Paul Conforti of Finale, the Boston-area premium dessert restaurant, decided to replace its more traditional mystery shoppers with Survey on the Spot to collect market research data. Survey on the Spot uses a smart phone-based ‘app’ to collect data from actual customers in real time. Based on early results, Conforti was concerned that the results might be ‘too good’ and his decision to end mystery shopping might be precipitous. Students can evaluate both the new market research technique and the conclusions drawn from the information. Note: Finale and Survey on the Spot is one of two companion cases. The companion case, Finale – Just Desserts, deals primarily with data analysis and data interpretation and has an SPSS data set available. Finale and Survey on the Spot allows students to deal with the managerial implications of the data.

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Case Solution for Finale – Just Desserts
Complete Case details are given below :
Case Name :      Finale – Just Desserts
Authors :           Susan F. Sieloff, Felicia Lassk
Source :             North American Case Research Association (NACRA)
Case ID :            NA0139
Discipline :        Marketing
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In early 2010, Paul Conforti of Finale, the Boston-area premium dessert restaurant, decided to replace the more traditional research methods with Survey on the Spot mobile surveys to collect market research data. The company used a smart phone-based ‘app’ to collect data from actual customers in real time. With early results in, Conforti found that while Finale was getting positive results, he questioned whether his summary provided a complete picture and has asked market researcher Felicity Klass to do a more thorough analysis. Students have access to the mobile survey data and can perform their own analysis, drawing conclusions and making recommendations to the restaurant co-founder, based on stated goals for the survey. Note that Finale-Just Desserts is one of two companion cases. This case, Finale – Just Desserts, deals primarily with data analysis and data interpretation and has an SPSS data set available.

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