Case Name :      The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues

Authors :           Frank V. Cespedes, Laura Winig, Christopher H. Lovelock

Source :             HBS Brief Cases

Case ID :            2510

Discipline :        Marketing

Case Length :    13 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner’s goal of breaking even in the first year of play. The pricing assignment becomes more challenging when other variables like concessions revenue are considered. Students are asked to complete a quantitative assignment as part of case analysis, but they must grapple with less quantifiable factors as well.