Lululemon

Case Solution for Lululemon Athletica Inc.
Complete Case details are given below :
Case Name :      Lululemon Athletica Inc.
Authors :           Dante Pirouz, Kelly Huang Arman
Source :             Ivey Publishing
Case ID :            W14514
Discipline :        Entrepreneurship
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Near the end of November 2013, Lululemon Athletica (Lululemon) became the subject of a viral firestorm after a series of negative events seriously ruptured the company’s reputation. The company found itself facing its worst quality control problem to date, with a recall of 17 per cent of its Luon pants due to issues with sheerness. In addition, the company’s chief executive officer had stepped down. Was Lululemon destined to follow Blackberry as another example of a failed Canadian company, or could it resurrect its former glory by facing its critics head on?
 
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Case Solution for Lululemon Athletica’s Product, Employee and Public Relations Issues
Complete Case details are given below :
Case Name :      Lululemon Athletica’s Product, Employee and Public Relations Issues
Authors :           Stefanie Beninger, Simon Pek, Karen Robson, Adam J Mills
Source :             Ivey Publishing
Case ID :            W14425
Discipline :        Marketing
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Lululemon, a successful yoga and athletic apparel company, faced a number of controversies notably those surrounding comments made by the founder and regarding employee and public relations. Many of these controversies seem out of line with Lululemon’s Manifesto, a one-page collection of sayings that guide the company’s actions. These issues culminate with issues regarding one of their most popular products, resulting in a product recall in 2013. As Lululemon enters 2014, facing drops in their share price and a revenue growth below expectations, Lululemon’s new CEO has to make some decisions about the best way forward for the company.
 
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