Complete Case details are given below :
Case Name : getClarity Inc. (A)
Authors : Xinghao Yan, Matthew MacFayden, Matthew Morden
Source : Ivey Publishing
Case ID : W14290
Discipline : General Management
Case Length : 04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
GetClarity Inc. is a start-up firm that specializes in the accumulation, analysis and sale of various types of data, including the firm’s own data, which has been attained through an exclusive contract. The company’s current job involves working for an auto-manufacturing client to identify a potential location for a new dealership. Two young analysts conduct data analysis on the age of the area and the market size, based on the customer demographic data.
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