Case Name :      Marie Jackson: Revitalizing Renfield Farms

Authors :           Linda A. Hill, James Kindley

Source :             HBS Brief Cases

Case ID :           915555

Discipline :        Organizational Behavior

Case Length :    10 pages

Plagiarism : NO (100% Original work)

Marie Jackson becomes chief executive officer of Renfield Farms during a period of sluggish growth and an organizational crisis. Jackson develops a new vision statement and begins to experience some success but is met with some skepticism from internal employees because the company’s structures and systems do not seem to support the new vision. This case focuses on how Jackson engages and leads a senior team in formulating a vision during a period of change.