Case Name :      Experience-Wine.com: The Monte Lauro Vineyards Story

Authors :           Iris Berdrow

Source :             Ivey Publishing

Case ID :            W11769

Discipline :        General Management

Case Length :    15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The case describes an innovative business model offering wine and a French cultural experience to North American markets. Students are given an opportunity to learn about the challenges of reviving a 1,000 year old chateau, farmhouse and vineyard while building a viable wine export and travel experience business. The case refers to an online, 15-minute video that includes an interview with the entrepreneur, pictures of the Montlaur estate and excerpts about Guédelon Castle, a medieval construction project.