Complete Case details are given below :
Case Name : Hyrule Cinemas: Pricing Movies and Popcorn
Authors : Mehmet Begen, Robert Cianfarani
Source : Ivey Publishing
Case ID : W14214
Discipline : Entrepreneurship
Case Length : 06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Hyrule Cinemas is losing money quickly and its owner must take steps to rectify the problem. Using survey data and general information about the business, three types of analysis can be completed: Van Westendorp, conjoint, and a decision tree. These analyses will enable Hyrule Cinemas to make the best decision possible about price points and location, thereby helping the company to become profitable.
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