Complete Case details are given below :
Case Name : NeoGenius Co., Ltd.
Authors : Dominic S.K. Lim, Eric A. Morse
Source : Ivey Publishing
Case ID : 907M11
Discipline : Entrepreneurship
Case Length : 20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
NeoGenius Co., Ltd. (NeoGenius) is an early stage entrepreneurial venture based in South Korea. Founded in February 2000, NeoGenius provides a wide range of business to business (B2B) e-business software and related services. The company’s chief executive officer must decide among several options including growth and exit. Students will analyze different growth options that entrepreneurs commonly face, as well as an entrepreneur’s decision-making process.
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