Case Name :      Non-Territorial Offices at Semco

Authors :           Cecilia Gurgel do Amaral, Marlei Pozzebon

Source :             Ivey Publishing

Case ID :            906M03

Discipline :        General Management

Case Length :    16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

This case describes the history of a “non-traditional” business group, Semco, starting from the 1980s, when Ricardo Semler assumed responsibility for the company and triggered a genuine revolution in terms of management practices. Since then, Semco’s workforce has grown from 90 to 2,500 employees and its annual turnover climbed from US$4 million to US$160 million in 2001. The secret for transforming a conventional workplace into an unconventional hive was given: giving up control.