Case Name :      Sudarshan Chemicals India: Crowd-sourcing for Corporate Sustainability

Authors :           Tulsi Jayakumar, Nilotpal Ray, Divya Mulanjar, Debopam Basu, Gayatri Patkar

Source :             Ivey Publishing

Case ID :            W14194

Discipline :        General Management

Case Length :    16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Sudarshan Chemicals Industries is a top player in the Indian chemicals industry. This case traces the remodelling of its corporate social responsibility (CSR) initiative, both along scientific lines and aligned to its core business strategy. Faced with an informal and unstructured CSR initiative, the company uses an innovative method of problem-solving – crowd-sourcing ideas from a top business school in India. A team of students assesses the situation completely in order to make recommendations to the company’s top managers. The case details a process of scientific value-creation in CSR that can be adopted by companies as they make the transition from local to global.