Case Name :      Shiny Provision Store: Retailing Challenges in the Indian Context

Authors :           S. Ramesh Kumar, Radhika Vishvas

Source :             Ivey Publishing

Case ID :            910A17

Discipline :        Marketing

Case Length :    13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

India has millions of kirana (small stores) but modern retail outlets are emerging. The case illustrates the challenges confronting the shop owner of Shiny Provision Store, a kirana in the suburbs of Bangalore, India. A customer, who is a market researcher, decides to explore how a small retailer in the food and groceries business can survive in an environment that is getting increasingly sophisticated in terms of professional techniques being applied to modern retailing. Data on retail images of small shops and modern outlets as well as lifestyle information on consumers is presented.