Case Name :      Electoral Gold and Silver: Obama Versus Romney 2012

Authors :           Neil Bendle, Charan Bagga

Source :             Ivey Publishing

Case ID :            W13167

Discipline :        Marketing

Case Length :    24 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The 2012 U.S. presidential election between President Obama and Governor Romney gave both sides reasons for optimism. As such, it was popularly thought to be anyone’s race to win. The election generated a wide range of polling at the state and national level. Despite the abundance of data, it still was not clear to many people whether the race was “too close to call” or whether one candidate had a decisive lead. On the evening of the election, two friends discuss why the result may or may not be a close one and decide to wager on the outcome.