Case Name :      Snehalaya

Authors :           Supil Chachan, Pradyot Porwal

Source :             Ivey Publishing

Case ID :            W12094

Discipline :        Organizational Behavior

Case Length :    16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Snehalaya is a non-governmental organization giving care to HIV-positive individuals in Maharashtra, India. The case provides a background of the sex trade in India before discussing the founder’s upbringing and how it influenced him to serve society through working towards inclusion and rehabilitation for HIV-positive individuals and former prostitutes. The case then outlines various problems that the founder faced in securing resources and cooperation from commercial sex workers. It emphasizes his motivations in forming a dedicated team for Snehalaya, then explains various initiatives taken up by Snehalaya over the span of 21 years and how it expanded to create a bigger impact on society. It also discusses various challenges that Snehalaya faced involving quality, funding, and societal involvement, touching upon aspects of team-building and succession-planning. Finally, it summarizes evaluation parameters being used by Snehalaya to gauge its performance.