Complete Case details are given below :
Case Name : Comedy Nights with Kapil: Maintaining Value Creation
Authors : Neeraj Pandey, Gaganpreet Singh
Source : Ivey Publishing
Case ID : W14459
Discipline : Marketing
Case Length : 05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
By the end of its first season in spring 2014, “Comedy Nights with Kapil” had become India’s top rated comedy television serial in the nonfiction category. Each episode invited celebrities from Bollywood or sports teams as guests to promote their upcoming movies or ventures. The show had developed its target market and had entered the maturity stage of its business life cycle. What might be future value creation business strategies for the show to sustain its audience engagement and ratings? The intent to telecast once a week rather than twice a week upset the broadcasting channel, Colors TV. How would this change impact value creation for all the stakeholders?
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