Case Name :      iPhone Applications: Viable Business or Time-Consuming Hobby?

Authors :           Leslie A Goldgehn

Source :             North American Case Research Association (NACRA)

Case ID :            NA0146

Discipline :        Entrepreneurship

Case Length :    15 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Briefly describes content of case. In August 2008 two young entrepreneurs created the iPhone application iBART, which offered instant access to all of the San Francisco Bay Area Rapid Transit information. After achieving rapid success, they were at a critical juncture with their start-up. How could they monetize their app? What growth strategies should they pursue for their company?