Vineyards

Case Solution for Calaveras Vineyards

Complete Case details are given below :

Case Name : Calaveras Vineyards

Authors : Robert F. Bruner

Source : Darden School of Business

Case ID : UV0255

Discipline : Finance

Case Length : 25 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 1994, a senior lender at a West Coast financial institution must evaluate an opportunity to provide credit for a management buyout of a vineyard.The tasks for the student are to value the vineyard, assess its ability to service the proposed debt, critically evaluate the buyout terms, and recommend action for the lender.

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Case Solution for Bonny Doon Vineyards

Complete Case details are given below :

Case Name : Bonny Doon Vineyards

Authors : Amy J. Hillman, Gerry Keim, Kay Glasgow

Source : Ivey Publishing

Case ID : 900A18

Discipline : Strategy

Case Length : 19 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A small, founder-centered business, which is increasingly facing competitive imitation of its core activities, is at a crossroads. Expansion opportunities for the winery include branching into retail, expanding its offerings of wines made to their specifications in Europe, and expanding its direct sales network of end customers to include non-Bonny Doon wines. In considering these options, the core competencies of Bonny Doon, as well as the interests of its dynamic founder and leader, are critical.

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Case Solution for Experience-Wine.com: The Monte Lauro Vineyards Story

Complete Case details are given below :

Case Name : Experience-Wine.com: The Monte Lauro Vineyards Story

Authors : Iris Berdrow

Source : Ivey Publishing

Case ID : W11769

Discipline : General Management

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The case describes an innovative business model offering wine and a French cultural experience to North American markets. Students are given an opportunity to learn about the challenges of reviving a 1,000 year old chateau, farmhouse and vineyard while building a viable wine export and travel experience business. The case refers to an online, 15-minute video that includes an interview with the entrepreneur, pictures of the Montlaur estate and excerpts about Guédelon Castle, a medieval construction project.

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Case Solution for Sula Vineyards

Complete Case details are given below :

Case Name : Sula Vineyards

Authors : Armand Gilinsky Jr., Raymond H. Lopez

Source : North American Case Research Association (NACRA)

Case ID : NA0054

Discipline : Strategy

Case Length : 24 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Rajeev Samant, founder of Sula Vineyards, was a pioneer in the nascent Indian wine industry. After selling off a minority equity stake to private investors in 2005 to raise funds for expansion of his winery, Rajeev in mid 2007 again faced the challenge of deciding whether or not and if so, at what rate to grow Sula to meet forecasted rapid growth in demand for Indian wines. He developed financial projections to present to Sula’s board. Rajeev now needed to decide on the appropriate plan to present to his board as well as the anticipated level and sources of funding needed to support this plan. In seeking new funding, Rajeev was mindful of the tradeoffs inherent in new equity financing, which could lead to a further dilution of ownership control, versus new debt financing, which would place additional claims on future cash flows and increase Sula’s financial risk.

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Case Solution for Ceja Vineyards: Marketing to the Hispanic Wine Consumer?

Complete Case details are given below :

Case Name : Ceja Vineyards: Marketing to the Hispanic Wine Consumer?

Authors : Armand Gilinsky Jr., Linda I. Nowak, Cristina Santini, Ricardo Villarreal daSilva

Source : North American Case Research Association (NACRA)

Case ID : NA0108

Discipline : Marketing

Case Length : 24 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

After celebrating their nineteenth harvest and seventh year as California producers and marketers of premium wine in September 2007, the Mexican-born owners of Ceja Vineyards were considering whether or not to make a concerted effort to target U.S. Hispanic consumers. Doing so would enable Ceja to capitalize on its heritage as one of the first Hispanic-owned and operated wine businesses in America, but this was no easy decision. Targeting the emerging and potentially vast U.S. Hispanic consumer segment might require extensive repositioning of Ceja’s premium varietal wine brands, result in a diminution of effort to sustain its rapidly growing wine club, pose additional future expenses for promotion of wine consumption to U.S. Hispanic consumers, and erode the high-end premium wine brand. In addition, the Hispanic wine consumer living outside the U.S. represented another high potential market opportunity and was of serious interest to Amelia Ceja, co-founder of the winery, and her family partners.

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