Way

Case Solution for Google’s Way – Don’t Be Evil
Complete Case details are given below :
Case Name :      Google’s Way – Don’t Be Evil
Authors :           Pratima Bansal, Marlene La Ber
Source :             Ivey Publishing
Case ID :            907M67
Discipline :        General Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Wall Street’s darling, Google Inc., offered more than a pretty financial picture. Poverty, communicable diseases and climate change – some of the world’s largest problems – were also key interests of Google’s cofounders. By applying innovation and significant resources, Google’s cofounders hoped that their efforts in these areas would one day eclipse Google itself in worldwide impact. On February 22, 2006, Google Inc. announced the appointment of an executive director of the newly created Google.org. With one per cent of Google Inc.’s equity and profit as seed money, Google.org’s mandate was to address climate change, global public health, economic development and poverty. Although charity by successful entrepreneurs was not unusual, this press release signaled a new organizational form, a for-profit philanthropic company. The new executive director’s task ahead was unprecedented. How could he leverage the company’s for-profit status to make the biggest impact possible with the resources trusted to Google.org? What decision-making criteria should be used for strategic investments? How would he measure Google.org’s success?
 
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Case Solution for Right Clients, Right Way: Successes and Challenges of Brand Consultant Tommy Li
Complete Case details are given below :
Case Name :      Right Clients, Right Way: Successes and Challenges of Brand Consultant Tommy Li
Authors :           Kevin Au, Bernard Suen, Na Shen, Justine Tang
Source :             Ivey Publishing
Case ID :            W10006
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Tommy Li was a designer and brand consultant renowned for his black humour and bold visual impact. With business spanning Hong Kong, China, Macau, Japan and Italy, he was one of the few Hong Kong designers to have entered the international market. In his ten years of experience as a design staff member, Li learned that “getting the right client is the key to a successful design consultancy business.” Therefore, Li set up his own company to have full freedom in choosing his own clients, and his “choosing clients strategically” philosophy brought him great success. Consequently, he became a famous Hong Kong designer and brand consultant with reputable local and overseas clients. With international firms many times bigger than Li’s firm entering China, Li saw mounting competitive pressure. Was Li’s stardom an adequate defence against firms composed of multidisciplinary teams equipped with innovation-driven design thinking and processes? Was scale a critical issue in staying competitive? Was proximity to the market an important advantage?The brand consulting industry also faced intense competition from international business consultancies, advertising and public relations agencies. Each camp used a different approach to target the same group of brand-conscious clients. Could Li cope with these challenges?The case was developed to teach designers and design entrepreneurs. It is also suitable for MBA and other executive classes on entrepreneurship and creative business. This case is intended to achieve the following objectives: 1) study how strategic thinking guided Li to develop his design business despite changing market conditions 2) understand how path dependence and dynamic capabilities explain Li’s success and challenges in a changing business environment 3) discuss the best approach to grow a design business – building methodology and processes or becoming a star in new markets.
 
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Case Solution for When There Is No Will, Is There a Way?
Complete Case details are given below :
Case Name :      When There Is No Will, Is There a Way?
Authors :           Agarwal Rajiv, Samish Dalal
Source :             Ivey Publishing
Case ID :            W13103
Discipline :        General Management
Case Length :    03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case examines the mindset of a father who faces a complex situation when his adult son, who works with him in the family business in India, begins pressuring him to make a will. The father’s thought processes are revealed as he tries to understand the reasons behind his son’s motivation. The case explores the issue from the father’s point of view. It examines his hesitation to make a will and the points in favour of doing so.
 
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