Case Name :      Goldas: Quality Is a Fact

Authors :           Susan Greenfeld, Susan Rawson Zacur

Source :             Ivey Publishing

Case ID :            904M75

Discipline :        Strategy

Case Length :    14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Goldas is a Turkish-based manufacturer and exporter-importer of gold jewelry. The company is looking at expanding the number of retail stores and increasing revenues through export and its overseas stores. The international relations director must decide what to do first: increase the number of retail stores or increase revenues. This decision requires factoring the financing and production issues for each.