Complete Case details are given below :
Case Name : Lenta of St. Petersburg, Russia
Authors : William H. Coyle, Natalia A. Zhiglinskaya
Source: Babson College
Case ID: BAB123
Discipline : Strategy
Case Length : 27 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Lenta is a cash and carry retail business located in St. Petersburg, Russia. At the time of the case, it was operating nine stores and generating over $500 million in gross sales. The case is set at the end of 2005, after a very successful year. Lenta’s founder and CEO, Oleg Zherebtsov, is faced with a dilemma: Where does he take Lenta from here?
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